Video: "Pink-blue" project from photographer JeongMee Yoon
2024 Author: Richard Flannagan | [email protected]. Last modified: 2023-12-15 23:55
Try to find a little girl who doesn't like pink, or a boy who doesn't have blue things. The effect of these stereotypes begins with the maternity hospital, which young parents leave with an envelope tied with either a pink or a blue ribbon. And then - pink dresses, blue cars … What is the result in a few years - the Korean photographer JeongMee Yoon decided to find out.
The photographer's current project, The Pink and Blue Project, is dedicated to exploring the preferences and differences in tastes of children (and their parents) based on their gender.
The idea to take on a similar project came to the author after he noticed that his five-year-old daughter was so fond of pink that she agreed to wear only pink dresses and play only with pink toys. JeongMee Yoon has discovered that his daughter is not alone: girls all over the world, regardless of ethnicity or cultural background, are somehow surrounded by pink things.
But when JeongMee Yoon took pictures of girls and all their pink riches, he found that boys have exactly the same situation, only their color is blue.
Buying your daughter another pink dress somehow you don’t think about it, but looking at the photos, you are amazed at the abundance of things of the same color among which our children live.
Interestingly, before the First World War, everything was the other way around. Pink was considered a symbol of masculinity, and American newspapers advised moms to use pink for boys and blue for girls. Everything changed after World War II, when the idea of equality eliminated the priority of any color for one of the sexes, calling it a prejudice. Not so many years passed - and everything returned to normal, only now, under the influence of Barbie dolls, pink became the color of girls, and boys got blue.
The photographer notes that the addiction to pink or blue is not the fault of the children or their parents. This is the fault of the consumer society itself, where buyers are simply left with no choice. JeongMee Yoon also points out that children's color preferences change with age, but nothing goes unnoticed: associations of one's gender with a certain color on a subconscious level remain for life.
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