Video: Forgiveness of sins: honest advertising for a charity site
2024 Author: Richard Flannagan | [email protected]. Last modified: 2023-12-15 23:55
Everyone wants to be white and fluffy. Well, if it doesn't work out, at least get absolution. This understandable desire was used in a simple ad for a charity website. The art of composing modern indulgences was mastered by Lithuanian advertisers.
Usually advertising tries to disguise its real message. But in this case we are faced with honest posters, interesting first of all for their text, and not for their design. "Last year, did you cut everyone's salary except yourself?" - the minimalistic advertising of the charity website asks menacingly. "Did you pay taxes this year?", "Did you fire people this year?" - the interrogation continues with partiality.
Unpleasant questions should awaken the reader's conscience. Although no, not to awaken, but only to push it a little - and immediately slip her, half asleep, a ready answer to all the remorse in the spirit: “Did you steal? Share! “Donate a couple of litas to a charity site and you will feel better,” reads the second part of the Marlezon poster. Catharsis ran into money, ce la vie.
We created a non-standard advertisement promising absolution in the Lithuanian creative agency Not Perfect | Y&R ".
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