Video: A dog's life. Cage - a public service advertisement about the poverty of Hong Kong residents
2024 Author: Richard Flannagan | [email protected]. Last modified: 2023-12-15 23:55
Social advertisement Is one of the most effective ways to draw public attention to pressing issues of everyday life. The poverty of Hong Kong residents - the theme of the series of advertising posters "Cage" ("Cell"). This name was not chosen by chance - more than 100 thousand people are forced to live in "doggy" conditions in one of the richest cities in China.
We recently told the readers of the site Culturology about the difficult living conditions of the Chinese. RU. The Society for Community Organization charitable organization recently released a shocking photo cycle about the life of ordinary people in Hong Kong, forced to huddle in cages, which often do not exceed 40 square meters. m.
The new social project of this organization is aimed at presenting the same problem, but in a somewhat exaggerated form. Successful and rich people indifferently pass by "little people" who live their everyday lives without receiving government support.
The Society for the Community Organization is one of the few that is working on the issue of relocating the poor to more habitable rooms. This series of posters supports the community's initiative to create an open letter to the government demanding help for Hong Kongers in need. The advertising campaign was coined by Mark Birman, Kwong Chi Kit and Terry Cheng.
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