Video: Behind the Scenes: Advertising for a Panoramic Camera
2024 Author: Richard Flannagan | [email protected]. Last modified: 2023-12-15 23:55
It's a shame when the most interesting does not fit into the frame. Panoramic shooting is designed to solve this problem, and the advertising of the camera plays up the capabilities of the device in a humorous tone. What is behind the famous portraits of Albert Einstein with his tongue hanging out and smiling Marilyn Monroe? The authors of the funny advertisement for the camera turned on their imagination and completed the setting in which the shooting took place.
Why did Nobel laureate Albert Einstein stick his tongue out at perhaps the most famous photograph in human history? A funny ad for the camera claims that it was just sealing the envelopes - a whole mountain of envelopes (so there will be enough work for all the postmen in the queue). Do you think the great physicist writes thoughtful letters to no less venerable colleagues? Not at all: he knocks out cereal boxes in hopes of winning a prize. The hope is not unfounded: that's what Einstein and a genius are to buy up all the boxes with the stock.
No less amusing is the alternative history of another picture - photographs of Marilyn Monroe. A mess in the yard, the gardener is hanging from a tree, the car is halfway into the mansion. And only the mistress of all this good smiles charmingly at the policeman. Apparently, the same smile helped her get a driver's license, says a voice-over.
The slogan of the humorous campaign is “Stories are better panoramic”. The authors of the memorable videos and prints are employees of the Saatchi & Saatchi advertising agency.
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