Video: Illy Temporary Shop - a transformable boutique installation of the Illy brand in Milan (Italy)
2024 Author: Richard Flannagan | [email protected]. Last modified: 2023-12-15 23:55
Italian isiner Caterina tiazzoldi designed a temporary boutique installation for a world famous coffee company Illy in Milan (Italy). The concept of a shop with a name appropriate to the content Illy Temporary Shop based on the possibility of variability of various configurations created by many of the same type of modules.
Square "boxes" measuring 45x45cm became the basis for the formation of equipment representing the products of the Illy brand. An infinite number of reconfigurable volumes can be made from a large number of identical snow-white modules.
The use of primitive parametric forms makes possible manipulations by adjusting the depth, thickness, transparency and length of compositions, the white color of which becomes an excellent collective background for bright, multi-colored containers with aromatic products, thoughts of which evoke the most pleasant associations.
As a result of this simple aesthetic and functional solution, the number of possible configurations within the same relatively small boutique is approaching 3000! The need for such variability is due to the desire of customers to represent all types of brand products and accentuate their various characteristics, constantly changing the exhibition space.
In addition, such "equipment" can be installed anywhere and anytime, to fit into any rented space, without upsetting the views of potential customers with the facelessness of traditional presentation.
The system is located on walls, floors and even ceilings, deliberately disorienting the space and its visitors. Visually pushing the boundaries of the boutique, this interior solution focuses on the essentials, playfully translates the clients' views from one fragment to another, offering to discover something new and interesting there.
You can get acquainted with the work of the author of the idea by visiting the official website of her studio, whose offices are located in Italy and the USA:
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