Video: Brand logos from brand logos: a project by Stefan Asafti
2024 Author: Richard Flannagan | [email protected]. Last modified: 2023-12-15 23:55
Are Pepsi and Coca-Cola so different in taste? Or, given the kind of war they are waging over the same niche in the market, is it all about the brand logo? While the closest competitors are running around to music around one chair, designer Stefan Asafti reflects on the fact that every Firefox has a share of the Internet Explorer, and that, remembering one, they will certainly remember the other.
If brand logos are so important, if they help to separate us from others, then what happens if we cross ours and yours? Graham Smith gave his answer to this difficult question by creating “brands in reverse”: elements of someone else's design refreshed the impressions of corporate logos seen hundreds of times.
Designer Stefan Asafti took a slightly different path: he grafted McDonald's with the Burger King logo and showed that there are a lot of bitten apples in the multicolored window. The subtitle of each poster reads: "We all have something in common."
The comedian designer called his project “Brandversations”. How much will the famous brands that have fallen into each other's flesh and blood agree? Perhaps before Ovid's famous phrase “I can’t live without you or with you”?
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