Video: Tidbit: Green Ads from Spain
2024 Author: Richard Flannagan | [email protected]. Last modified: 2023-12-15 23:55
"Fight for the last bite!" The authors of the green advertising, of course, urge us to fight not for the remains of pizza, but for the last ecologically clean territories of the planet: the Amazon rainforest and the Arctic. Although … and pizza is also very much to do with it. Barcelona-based creative agency Contrapunto not only developed an original green advertisement, but, as it were, reminded of the customer - the Pizza & Love establishment from the same Spanish city. The result is original posters from the "two in one" series.
The constant exaggeration of environmental issues can give anyone sore teeth. If you often repeat the terms "global warming", "greenhouse effect", "ozone holes", then soon they begin to annoy and frankly annoy. Only an unexpected approach to environmental coverage can awaken usernames from their environmental sleep. You need a green advertisement that hits right in the heart (and the way to it often lies through the stomach).
The logic behind the green advertising campaign is simple: everyone needs to want to fight for the last "tidbits" of the Earth: the Amazon rainforest and the Arctic. And let the struggle for a clean environment become a conditioned reflex, like reaching out for the last slice of pizza in an oiled box.
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