Video: Minute to Extinction: Shocking Green Ads
2024 Author: Richard Flannagan | [email protected]. Last modified: 2023-12-15 23:55
How to convey to the sophisticated public the idea of how animals suffer because of the selfishness of humanity? What other bitter medicines and caustic truths can work? The fact that many species are doomed and they have only a few minutes of life left is clearly (even too clearly) demonstrated by German green advertising.
Cute animals are sandwiched between the hour and minute hands of the clock, and they cannot get out of the trap. Poor beasts scream and claw at the unforgiving foe as they try to fight time itself. But is time to blame for the fact that they are about to die?
The slogan of the green ad with a bloody hue reads: “Every 60 seconds a species dies out. Every minute counts, every donation to help. The heroes of the posters engraved in memory: a brown bear, a gorilla and a gray seal - would be very happy to escape.
Invented a shocking green ad for the Berlin-based creative agency Scholz & Friends.
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