Video: What do logos really tell us? Honest Logos by Victor Hertz
2024 Author: Richard Flannagan | [email protected]. Last modified: 2023-12-15 23:55
In a world where discounts hide an expired or defective product, a gift means "we have included its cost in your check", and "even tastier and more aromatic" means that the recipe now contains an enhancer of taste and aroma, from time immemorial the slogan "if you do not deceive - you will not sell." But from the point of view of pessimists, everything happens exactly like this. In fact, life treats us the way we treat it, so the designer Victor Hertz offers to treat life with humor, and invites you to smile at the world, looking at a creative art project called Honest Logos … What is actually hidden behind the logo of a particular company? Victor Hertz has created a series of humorous posters, retaining the corporate identity and colors of the companies he is joking at - for greater recognition. But, despite the humor, one cannot but agree that in many ways the designer and artist is right. So, in the blue-and-white poster "Procrastination" we easily recognize the logo of one of the social networks, YouTube is really replete with home filming of funny cats and dogs, but about McDonald's and cigarettes - no comments, and so everything is clear.
Many well-known brands fell under the "distribution". However, it is not yet known how the heads of the companies reacted to this art project, whether they considered it harmless advertising, or aggressive black PR … A complete selection of "Honest Logos" can be seen on the portfolio site of Victor Hertz.
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