Video: Animal planet: design "animal logos" by Australian Dan Fleming
2024 Author: Richard Flannagan | [email protected]. Last modified: 2023-12-15 23:55
Why did Adam call the tiger a tiger? Because he thought he looked like a tiger, says an old English joke. Australian designer Dan Fleming a thought like this led to the creation of a whole cycle of prints - images of animals, whose names are completely identical with their own appearance.
Interpreting the work of Dan Fleming, one can easily bump into serious philosophizing - they indirectly touch upon the complex problem of the relationship between an object and its linguistic designation. However, even without this, the cycle entitled "Word animals" (Word Animals), makes an excellent impression: these works are done with skill and unconditional wit.
If animals advertised themselves, they could easily use the designs of an Australian artist as logos. Each of the "Word Animals" is made in a minimalistic way, but reflects all the necessary characteristic features of the beast - even if it is an exotic platypus or flamingo.
The desire to fill the choice of type with additional, in addition to purely applied aesthetic content ("nice to the eye"), Fleming has in common with colleagues in the design craft, such as Ben Firley and representatives of the design studio Grafisches Buro, which we have already written about before. The Australian turned his unique idea into a real know-how - he already sells T-shirts, badges, cups and so on with the image of his signature animals.
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