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Video: What are the top 5 most successful brand creators in the beauty industry?
2024 Author: Richard Flannagan | [email protected]. Last modified: 2023-12-15 23:55
In the twentieth century, businesses were mostly run by men, including in the world of cosmetics. But even at that time, two successful entrepreneurs appeared who took the management of the beauty industry into their own hands. Over a hundred years in this area, a lot has changed, and the fair sex now confidently offer consumers unusual products, have a keen sense of fashion and business trends and run real empires of beauty.
Elizabeth Arden
This woman is rightfully called the pioneer of the beauty industry. She opened her first salon in New York in 1910, and it was distinguished not only by the high quality of services, but also by Elizabeth Arden's own cosmetics. The founder of the salon wanted to ensure the availability of decorative cosmetics and was actively introducing a scientific approach to skin care. Elizabeth Arden salons opened all over the world, and they taught the fair sex not only to take care of themselves, but also to apply makeup. The brave entrepreneur has been an active advocate for women's rights and has never hidden her age.
Elena Rubinstein
She has consistently vied with Elizabeth Arden in the beauty industry. The confrontation between the two entrepreneurs reached the point that they tried not to intersect in society. But at the same time, both showed an enviable synchronicity in the release of cosmetics. Helena Rubinstein, a native of Krakow, began her business in Australia, selling her own hand-made Valaze cream. True, she attributed its production to a certain European doctor Likuski, who produces raw materials for his cream exclusively in the Carpathians. It was Helena Rubinstein who first classified women's skin into dry, oily and normal, striving to increase sales of Valaze cream from the Helena Rubinstein brand, declaring that it was he who would help to make the skin normal and relieve numerous problems. The entrepreneur died in 1965, and the current heiress and head of the concern, Françoise Bettencourt-Myers, is one of the richest women in the world.
Este Lauder
The founder of the Estee Lauder Companies has more than once made some rather sarcastic jokes about her rivals. In her opinion, Elizabeth Arden was never distinguished by nobility and beauty, and Elena Rubinstein could be ashamed to flaunt her neck, since her skin on this part of the body was far from ideal. Estelle was a serious competitor to the two "pioneers" of the beauty industry and created her own empire. It was she who began to attract customers with free samples and introduced the Youth Dew aromatic oil and Re-Nutriv cream into use. The oil was incredibly popular, as it cost much less than perfume. Estelle also pioneered anti-aging products.
Charlotte Cho
It seems that it was Charlotte Cho who became the first person to promote the South Korean approach to self-care. Initially, she was a financier, worked in Los Angeles, but always dreamed of visiting her historical homeland. When Cho got a job in Seoul at Samsung in 2008, many of the things Korean women were used to were a revelation to her. Until that moment, she did not know anything about fabric masks and the ten-step skin care system. Four years later, Cho launched the online platform Soko Glam to sell Korean beauty products in the United States. And in 2018, Charlotte Cho launched her own brand Then I Met You. Experts believe that even then, the company brought the owner an income of $ 35 million.
Anastasia Soare
Thanks to this woman, who created the Anastasia Beverly Hills brand, the fair sex was first introduced to products designed exclusively for eyebrow care and correction. An immigrant from Romania started her career as a hired specialist, and today her fortune is more than $ 500 million, and she proudly bears the unofficial title of "queen of the eyebrows." Of course, now many cosmetic products are produced under the Anastasia Beverly Hills brand, but the creator of the brand began her triumphant path with eyebrows.
The fashion industry seems to be testing girls every now and then, figuring out how far they can go in wanting to keep up with new trends. Of course, the imagination of designers in this matter is limitless, and they sometimes offer new items that are not very convenient and very strange, but such, in their opinion, are relevant.
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