Video: Black, white and more Creative advertising for Green & Black's chocolate
2023 Author: Richard Flannagan | [email protected]. Last modified: 2023-11-26 05:58
“Life is like a box of chocolates: you never know what filling you will get” - this phrase from the film “Forest Gump” has become a catch phrase for a long time. And even if we are not talking about a chocolate assortment, but about a completely "understandable" bar of this delicacy, then there is often something to be surprised at. At least advertising posters.
Of course, advertisers from the British agency Mother London are not busy with creativity and imagination. New ad campaign for Green & Black's chocolate - a clear confirmation of this. In fairness, it is worth noting that this is not ordinary chocolate that can be found on the counter in any store, but organic sweets made exclusively from natural products. The unique qualities of chocolate are also emphasized by the advertising slogan: “Green & Black's organic chocolate is not just any chocolate bar” (“Green & Black's organic chocolate is not just any chocolate bar”). And a series of posters showing the various types of this delicacy confirms that each tile can "show character."
Some advertising posters feature funny "come to life" chocolates. That only is a chic "brunette" on a VIP-class chaise lounge or "vanilla" tenderness of a blond couple under a blanket. Other pictures masterfully play out the taste of chocolate: rich milk - at the "bar-purse", rich - at the "pool-bar" (they say, you can immerse yourself in the unearthly taste of "dark chocolate" as deeply as when jumping from water). And, of course, it was not without exotic - the bright red color of the poster with the image of the Spiced Chilly chocolate promises a truly unforgettable experience for those who dare to try it.
Variety of colors and freshness of ideas - what else is needed for a creative advertisement for a chocolate bar to succeed? Apparently, Green & Black's coped with the task “perfectly”!
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