Video: Nothing more: creative advertising for Volkswagen
2024 Author: Richard Flannagan | [email protected]. Last modified: 2023-12-15 23:55
The beauty of brands is that their logo is recognizable, and where a non-promoted company would have to visually explain what products it produces, a company with a name just needs to name that name. Or even hint at it, limiting ourselves to just two letters - VW. Minimalistic Volkswagen advertising is just a company logo made of pins, tassels, seat belts. Simple and tasteful.
“Solidarity is an art,” a poster for a kind sponsorship tells us. Volkswagen financially supported the Nobel Committee for People with Disabilities. Well, and the poster, so be it, concocted. Nobody is forgotten, nothing is forgotten. Milanese creative agency DDB Srl helped perpetuate the act of helping others.
If everything in the world reminds you of a coveted vehicle, congratulations: you have a mania. Relax and try to distract yourself. However, even on vacation, a real autophile sees beetles - but not insects, but those with a capital letter and in quotes. Fighting Beatlemania is useless - it needs to be cultivated, according to the employees of the Chinese agency "Gray Worldwide" and concurrently the authors of creative advertising for the car. The campaign slogan reads: "New Beetle." Just unforgettable."
The main quality of a car is its safety. However, the number of accidents from this only grows. The fact is that motorists who rely on the beautiful shape of the iron horse are more likely to take risks and violate traffic rules. And the horse is not a magician, therefore it does not know how to do miracles. "Double security check is standard," reads the caption under the Volkswagen ad with two safety pins, though unbuttoned, so they are no longer so harmless.
The Volkswagen Golf ad also draws attention to its invulnerability. But with the help of seat belts. The poster explaining which car is "the safest in its class" was created by Chinese creatives at Gray Worldwide.
And, finally, a poster for those who are not primarily concerned with safety. The color scheme of creative advertising immediately makes it clear that we have a super car. And also hints that Superman himself is driving it. On rough flattery, which flatters the pride of motorists, and we'll finish.
Recommended:
Black, white and more Creative advertising for Green & Black's chocolate
“Life is like a box of chocolates: you never know what filling you will get” - this phrase from the movie “Forest Gump” has become a catch phrase for a long time. And even if we are not talking about a chocolate assortment, but about a completely "understandable" bar of this delicacy, then there is often something to be surprised at. At least advertising posters
"Chocolate" motorcycle and more Creative advertising from Silvio Medeiros
A well-known French proverb says: "The face of the lender is always unpleasant." Of course, it happens in different ways, but if you consider the advertising posters that attract potential customers to the face of the credit company Cielo, then we can confidently say that there is nothing unpleasant about it. Rather, on the contrary - bright, sweet and creative
New from Singapore Airways: A380 is a luxury, and nothing more
Airplanes are the blessing of civilization, without which it is impossible to imagine modern life. The opportunity to be on the other side of the world in a matter of hours could seem like a fantasy a couple of centuries ago, but today it is a familiar reality. And if the planes themselves are no longer surprising, then the idea that during the flight you can lie on a double bed or relax in a comfortable leather chair still seems dubious. However, the creators of the largest A380 airliner are ready to prove that it is
Advertising as an art form. Creative advertising overview
Honestly, I don't even remember what the advertisement was 15-20 years ago, but those who remember claim that it was something terrible, wretched and dull spectacle, in general, a complete waste of time for those who advertise this ordered, and for those who, by the will of fate, were forced to watch it in between their favorite programs or in the middle of an interesting film. Fortunately, the times of poor advertising have passed, and the time has come for creative advertising. Moreover, some experts sometimes attribute the production of advertisements
Creative advertising on elevator doors. Advertising review
Stop complaining about advertising and the fact that it has filled the entire information space, crawling even into those areas where the creator's foot has never gone before. Gone are the days when it was possible to hate it with a clear conscience - today advertising is an art, sometimes not inferior to painting and installations. In today's review - a selection of creative ads decorating elevator doors in a variety of organizations