Video: "Chocolate" motorcycle and more Creative advertising from Silvio Medeiros
2024 Author: Richard Flannagan | [email protected]. Last modified: 2023-12-15 23:55
A well-known French proverb says: "The face of the lender is always unpleasant." Of course, it happens in different ways, but if you consider the face credit company Cielo promotional posterswith which potential customers are lured, it is safe to say that there is nothing unpleasant about it. Rather, on the contrary - bright, sweet and creative!
Lenders always promise us a sweet life: the money received on loan can be spent on vacation, travel and all kinds of entertainment, without denying yourself anything. Silvio Medeiros seems to have been guided by this very idea when creating a series of “sweet” posters.
Of course, chocolate crafts are by no means a new trend in art. On our website Kulturologi.ru, we have already talked about the train, and about the car made from this delicacy, and even about the whole chocolate country. However, the main difference between the works of Silvio Medeiros is that there is not a drop of chocolate in them, even though the motorcycle, sofa and laptop look quite “appetizing”. The images were created using the Luxology Modo 601 graphics editor, which allows you to create high-quality 3D content. For post-processing, the familiar to many Photoshop CS5 was chosen. It took a month of painstaking work to create the ad series, but it's worth it as the images will drive any sweet tooth crazy. The unpretentious slogan of the advertising campaign "Let your products more irresistible with Cielo", which literally means: "Let your products look irresistible with Cielo", has fully justified itself!
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