Video: Alcohol or steering wheel: Brazilian social campaign
2024 Author: Richard Flannagan | [email protected]. Last modified: 2023-12-15 23:55
If a car is painted on a tin can, this does not mean at all that there is gasoline inside. It's just that the Brazilian road safety association Abramet decided to remind people of the consequences of drunk driving and did it through a social campaign. After all, it can easily turn out that during a trip under the fly the car will be crushed like a tin can from which its unfortunate driver drank.
Alcohol imparts fearlessness, but, unfortunately, does not make neither us nor our vehicle invulnerable, the social advertisement reminds. Rather, the opposite is true.
Formally, the social campaign against drunk driving leaves freedom of choice. The caption under the laconic posters reads: “You can drink and drive. Or drink and live "(" You can drink and drive. Or drink and live ").
Developed a social campaign for the Brazilian creative agency Traqueto Publicidade.
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