Table of contents:
- Before screaming
- On the other side of the canvas
- The reason for the scream
- A cry of joy
- Comic
- "Cry" of a child's soul
- Hypothetical advertising
Video: Edvard Munch and his "Scream" in advertising: an overview of creativity
2024 Author: Richard Flannagan | [email protected]. Last modified: 2023-12-15 23:55
Norwegian expressionist painter Edvard Munch over the long 80 years of his life he painted many paintings, but his most famous work is considered a psychedelic canvas "Scream", which became a reflection of the temporary insanity of the author. This painting is so popular that they even began to use it in advertising! What came of it? You will see now.
Before screaming
Even slightly altered famous paintings immediately attract attention: a person intuitively feels that something is wrong, and tries to understand what it is. Malay art cafe exploited this phenomenon The Attic Art Cafe: on his ad, the hands of the person in the picture Edvard Munch just raised to the mouth: this is a hint that the cafe has not yet opened, but is about to.
On the other side of the canvas
Looking at the museum from the point of view of the screaming hero Munch is an unusual idea implemented in the advertisement for the Rio Grande do Sul Museum in Porto Alegre, Brazil. Slogan: "It's your turn to be judged. Donate to the MARGS museum." The authors of this wonderful ad are the agency DCS, Brazilian branch.
The reason for the scream
Mountain dew - not very well-known in our country, but the fourth most consumed non-alcoholic carbonated drink in the United States. On the advertisement for this drink, we see the slogan "Urbanize culture" and the original explanation of the "scream": the hero was just riding a skateboard and fell something on the railing of the bridge. I wonder how the Romanian branch of the advertising agency would explain Graffiti bbdo the smile of the Mona Lisa.
A cry of joy
Why is this man screaming like that? He's probably depressed. Advertising pills for depression Voz pro-salud mental depicts a screaming hero Edvard Munch calm and cheerful, thus delighting the optimists, to whom the picture "The Scream" is like a beam in the eye. Oh, if only pills for depression could solve all life's problems!
Comic
An advertisement made for MUF (Museo Nazionale del Fumetto - National Museum of Comics in Italy) illustrates the slogan with a painting by Munch: "Comics are the same art. Only funnier." Authors - renowned agency JWT, Milan.
"Cry" of a child's soul
Emotion expressed in "Shout", nevertheless, is in demand in advertising, albeit not commercial, but social. This print depicting a scarred back in the shape of a picture Edvard Munch, protests child abuse and reminds that 180,000 children in Germany is ill-treated every year. Made an advertisement in Munich by an agency Serviceplan.
Hypothetical advertising
What else could an ad using a painting by Edvard Munch look like? The answer to this question is given by cheerful Photoshop lovers, and we are left to speculate about the possible taste of "Screaming Munch Sauce" ketchup or about the box office of the film "Scream of a House".
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