Video: The most concise and simple advertisement: the world in the Facebook mirror
2024 Author: Richard Flannagan | [email protected]. Last modified: 2023-12-15 23:55
We will not repeat to everyone the obvious truth for the thousandth time that "social networks have become firmly established in our lives …" Damn it, we did repeat it! Well, it's not a pity, because "Facebook era" really in full swing. This is reminiscent of a very laconic and simple advertisement of German analytical tabloid Welt-Compakt: the most important political events are depicted here through Facebook statuses.
Sometimes, in order to create a creative and memorable ad, it is not necessary to paint gorgeous prints, blow up the consumer's brain with unexpected metaphors and shoot crazy videos. Genius lies in simplicity! It is especially pleasant if something very simple, familiar, lying on the surface is unexpectedly played out … For example, Facebook social network … If it has already penetrated even business cards, why not use it in advertising? So the creators of this geniusly simple advertisement reasoned - agency Scholz & Friends.
After all, if you think about it, statuses in social networks are the whole world. By learning to express their state of mind, their problems and their joy in short lines, users of social networks learn truly spartan brevity … Of course, here everyone was surpassed by the "tweet" Twitter, in which, as you know, the message cannot be longer than 140 characters. However, Facebook statuses are even shorter. But how much can be expressed through them!
"Silvio Berlusconi invites Vladimir Putin play at "Mafia". " Wikileaks updated my location to Switzerland, Tuvalu and 712 more places … D Julian Assange like it "." North Korea winked South Korea". " Eyjafjallajokull quit smoking. " Nicolas Sarkozy I like Nicolas Sarkozy. Nicolas Sarkozy I like it! "A simple, humane and memorable interpretation of the difficult, confusing, and sometimes inhuman affairs of this world.
This simple advertisement worked above all expectations, because when looking at it, an ordinary Facebook user automatically reaches out to press the button below "I like", or "Like" … By the way, our blog also has such a button. (it's a hint) … How, you still don't have account on Facebook or "Vkontakte"? Most likely, it won't be long.
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