Video: Fantastic animals. Los Angeles Zoo Creative Advertising
2024 Author: Richard Flannagan | [email protected]. Last modified: 2023-12-15 23:55
While we surround ourselves with monitors, smartphones, keyboards, refrigerators and cars, we forget how they look real, live and warm animals and birds - how an elephant trumpets, how an owl hoots, how a lion roars … This idea is clearly and beautifully displayed creative advertising prints and videos with fantastic animalscreated for Los Angeles Zoo.
Some people don't take the idea well. zoos: it seems wrong to them that animals languish in cages. However, in nice, large zoological parks such as ark in los angeles, the area where the animal lives practically coincides with the area of its natural habitat. But the point is not even that, but that zoos remain almost the only opportunity for an ordinary person look at amazing animals not on TV, in a BBC documentary, but for real.
On a creative ad for Los Angeles Zoo developed by the agency RLR Advertising from Pasadena, depicted fantastic animals - an elephant from monitors, keyboards and system units, a gorilla from pencils and crayons, an owl from letters, magazines and newspapers. The message of these masterfully executed posters is simple and clear: the real outlines of animals are gradually erased in our memory, being replaced by those with which we are in contact more often - office supplies and household appliances. The idea reminds Sean Kenny's work with LEGO beasts.
The only way to fix the situation is to go to the zoo. Fantastic Animal Prints - Part advertising campaignsponsored by the new management of the Los Angeles Zoo to increase attendance. Also, as part of this campaign, unusual promotional videos, for example this one, which tells about life white alligator:
Unfortunately, the natural environment is more and more crowded with useful heel of mankind. Some animals, for example deer of david, and do live only in zoos, and many species in the near future will remain only behind glass or rods of aviaries. It is unlikely that the state of affairs will be corrected by advertising for zoos, or even green advertising - only a well-thought-out policy of the world community to preserve natural landscapes and protect protected lands. And then we will be able to admire not fantastic animals, but the most real tigers, elephants and gorillas.
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