Hidden Panda in Ads: Creative Overview

2024 Author: Richard Flannagan | [email protected]. Last modified: 2023-12-15 23:55

Pandas is our everything. So, probably, it was destined that these cute bears, similar to sad mimes, became the personification of the struggle for the preservation of rare species and the emblem of the World Wildlife Fund. But lurking panda can be found not only in "green advertising", but also in the most unexpected advertising creatives. Let's look for the charming pandas in advertisements together!

Wireless panda

And here is the first proof of our thesis that advertisers love a cute bear not only as an emblem of the WWF. Panda made of wires and extension cords advertises wireless home theater Panasonic. The creatives joke: "The wires are endangered." In this humorous series of advertising prints created by the agency Fisher america, there is also a sperm whale and a monkey. Yes, it would be better if the wires died out, but the animals remained.

Pandotun

Some animals have the right to be offended by panda: people care very much about the preservation of black and white bears, but they completely forgot about the same wonderful tuna! This blatant injustice is being corrected by the WWF ad, which sarcastically asks: "Maybe you would be more worried (about the extinction of tuna - auth.) If it were pandas?"

Pandofel

The lurking panda can be found even in … ordinary potatoes. To do this, you need to properly clean it (of course, not a panda). The potato panda for the Canadian green ad is paired with the slogan "Manitoba's Potato (Canadian State - Auth.) Threatened" and a reference to "save the potato.com." Author - agency Cocoon from Winnipeg (even the city is called somehow bearish).

Panda lurking in the outlet

Maybe you didn’t notice it, but quite recently, on March 26, a global action "Earth Hour" took place, during which all people who were not indifferent to this action turned off the power for an hour. It is difficult to say how this affected the conservation of pandas, and indeed the environment in general - rather, it is such a green flash mob that draws attention to the problems of nature. And the ad for this action, which crossed a panda with a rosette, should be praised for its creativity. Authors - Amsterdam Branch BBDO.

Pandosvin

"We protect every pig as if it were the last in the world," says Pfizer Animal Health in its ad. To cross a panda and a pig is an original idea of the same agency BBDO, only the branch is already Italian.

Comics

"Save the panda !!! Now or never," reads the comic-style green ad. Superhero bear with the last of his strength he is holding onto the edge of the skyscraper, and we must grab it by the clawed foot as quickly as possible. The customer of this advertisement is, of course, the pand-loving Wildlife Protection Fund, the Spanish branch, and the performer is the agency already known to us. Leo burnett.

Unique printers

This advertisement for printers HP plays on the uniqueness of pandas, its slogan is "Unique print quality". But it is remembered not by an obscure message, but by an excellently made fluffy ear pandas, which is squeezed by the girl's hand.

Mask for the face

The resemblance to white, with black eyes, panda faces and face masks (which, in fact, are advertised) were subtly noticed in the agency Diamond ogilvy … This is the exploitation of the image of bamboo bears in its purest form - completely unprincipled, but therefore no less effective.

Dead panda

This ad is deadly creative for WWF. The famous abbreviation of the fund is WWF - here changed to WTF (or in Russian), and the slogan, written under the dead panda, reads: "We will need a rebranding soon." Thus, WWF managed to attract EVEN MORE attention to the problem. pandas, but it was not easy. We rate this ad as the highest in terms of PR strength.

Pandomobile

Panda is not only an animal, but also a car Geely PANDA … "Have you ever felt like a panda rider?", The agency asks us Media marquee from Cairo. Yes, a fluffy car would be really interesting, although not without its drawbacks. However, judging by the news reports, in today's Cairo, there is still no time for pandas.

P. S.: Killing a panda in China is punishable by death.