Video: HCG Cancer Care Public Health Advertising
2024 Author: Richard Flannagan | [email protected]. Last modified: 2023-12-15 23:55
Only the lazy has not heard about the dangers of smoking today, but at the same time this does not prevent a huge number of people from grabbing a cigarette in any difficult situation. Another attempt to reason with smokers - advertising project of HCG Cancer Care.
Anti-tobacco advertising - one of the most popular trends in modern media activity, because smoking is far from the last place in the list of factors that destroy human health. Posters by Indian advertising agency Ogilvy, look intimidating. True, the diagnoses they warn about are no more rosy.
The main slogan of the advertising campaign is a call to extinguish the fire. This is especially true in the presence of children, since they, being passive smokers, suffer no less (and often more) than adults. Advertising posters inform that children breathe in more air than adults, so they get more toxins. In addition, cigarette smoke can cause asthma in children. Pregnant women with the addiction of smoking give birth to children prone to various diseases.
Despite the fact that anti-smoking campaigns are a traditional phenomenon, no one has yet succeeded in fundamentally changing the attitude of mankind to this problem. We can only hope that advertising campaigns like those run by HCG Cancer Care will be one of the steps towards building a healthy and happy society.
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