Video: Pixel stands for NIKE
2024 Author: Richard Flannagan | [email protected]. Last modified: 2023-12-15 23:55
Pixels are back! If earlier it was considered bad form when the image is broken into visible squares, now it is a very popular graphic technique. Take, for example, the advertising stands in the NIKE 1948 store in London.
I recently watched pixel art take over the world in a video from artist Patrick Jean. And now pixels do not destroy our world, but complement it. After all, this is a creative advertising stand in a 1948 London store.
The Wilson Brothers art group has created several unusual stands for the NIKE store in London. These stands show the company's products. But it is depicted not in the usual graphic realistic manner, but in a deliberately computerized, pixelated one.
It took Wilson Brothers several hours of work and about 6 thousand cubes to create a stand, which depicts five NIKE sneakers on a white background. But now the 1948 store houses one of the most interesting and unusual advertising stands in the world.
The 1948 store management signed an agreement with Wilson Brothers that from time to time they would create new drawings on this stand. So the current drawing with five sneakers is the second. Before that, in its place was an image dedicated to the Brazilian national football team. After all, the NIKE company is the official supplier of the sportswear of this legendary team.
Below you can watch a video of the Wilson Brothers artists creating these billboards:
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