Table of contents:
- Lacquer sculpture
- Ice statues
- Colorful sculptures
- Sculpture from techno debris
- What is whiskey made of?
- Chocolate kiss
- Mouth into a tube
- Peach woman
- Mechanical panther
- Sponge Truck
Video: The art of sculpture in advertising: unusual materials
2024 Author: Richard Flannagan | [email protected]. Last modified: 2023-12-15 23:55
Sculptures paint, varnish, ice, straws, chocolate, sponges and even peaches - who might need such experiments? Of course, advertisers. At intersection advertising arts, consisting in the ability to make a person open his mouth with delight and buy everything, everything, and sculpture art from unusual materials, is our today's review. Enjoy!
Lacquer sculpture
Rimmel Quick Dry Nail Polish - fast drying nail polish … Drying so quickly that while being poured, it has time to freeze - at least that's the message of these pretty advertising statues installed in London and the surrounding area.
Ice statues
Ice sculpture is a popular and demanded art form. Master Nele Azevedo using ice sculptures installed in the Gendarmenmarkt square in Berlin, decided to draw public attention to the problem global warming and climate change in the Arctic. A thousand ice sculptures melted slowly under the Berlin sun. Here is such green advertisingcommissioned by the World Wildlife Fund.
Colorful sculptures
Art "sculptures from paint" we have already described in the review of advertising flowers. Creative agency Dentsu from London used this image to advertise printers "Canon Pixma" … The sculptures painted are bright and beautiful - much better than the printers themselves.
Sculpture from techno debris
What a four-handed Indian can advertise elephant-headed god Ganeshamade of bicycle gears, pieces of furniture and other junk? The answer is obvious: incense firms Cycle Agarbatti … This is the Indian logic. Do not believe me - watch Bollywood films.
What is whiskey made of?
On the advertising poster of the famous whiskey Ballantynecreated in the agency Marcel Paris, France, depicted bottle sculpturemade of ears, barrels, mugs, and other joys whisked. The slogan translates as "Make an impression" … Of course, it is not difficult to make an impression under a degree, but what does the barrels and ears have to do with it - a mystery.
Chocolate kiss
Chocolate - it is not only tasty, but also beautiful, as evidenced, for example, by the sculptures from the Fairfax Chocolate Festival. Here comes the firm Zaini chocolate decided to resort to the image traditional for "sweet" advertisements, depicting the ardent love of white and dark chocolate. Three for originality, and good visualization.
Mouth into a tube
"When a person is overcome by a creeping thirst, he begins to think like a straw. The only thing that will help him is seagulls Nestea"- this is what this excellent advertisement from Publicis venezuela.
Peach woman
This huge peach sculpture exhibited in a park in Sydney. She was supposed to symbolize the high quality of skin care creams Ella Baché, with the slogan "Skin good enough to eat" ("The skin is such that I would have eaten it"). Do you want a peach too?
Mechanical panther
What if you do sculpture from … a motorcycle? And at the same time give her feline grace and speed? It will turn out panther of gears and drives … This steel animal was designed and drawn by a Brazilian agency. Tif Comunicação for a company selling motorcycles and spare parts Ira Motoparts.
Sponge Truck
Soft advertising Smart cars from the concern Daimler AG hints at the high durability and safety of the machines. Idea and quality of execution of this advertisement, developed by the agency Contrapuntothat in Madrid deserve the highest praise. On it we will complete the review. sculpture art from unusual materials in advertising - a small layer advertising sculpture generally.
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