Video: An interactive installation from childhood: a new project by an Israeli designer
2024 Author: Richard Flannagan | [email protected]. Last modified: 2023-12-15 23:55
Israeli designer Itay Ohaly has presented his new interactive project Colored Memories at the Design Museum Holon in Holon, Israel. The exposition is expected to be available until June 7 this year.
The designer's installation occupies two adjacent rooms, separated by a wooden plank. Each has dark walls and a few furniture: a table, stools, frames … In a word, embodied minimalism. However, behind all the seeming asceticism lies a real riot of colors, you just have to scratch the top layer a little.
“In childhood,” Itai recalls, “we took a sheet of paper, painted it over with different colors, and then filled it with paraffin or applied black gouache over the drawing. When the gouache layer was dry, you could scribble anything on top. It turned out great!"
Museum visitors are invited to participate in the interactive part of the project, represented by the first room. Everyone can satisfy their creative hunger, and at the same time check what is hidden under the black paint. To prevent the paint layer from being damaged by the excessive efforts of the visitors, Itai prudently fixed it with a special oil.
In the second room, visitors can compare their drawings with the work of a professional: Itai himself worked here. “I presented my own interpretation of this technique,” says the artist, “it was interesting for me to show the audience what can be done using such a seemingly uncomplicated method.”
Itay Ohali was born in Israel in 1979. Today Ohali is a successful Israeli designer. His work can often be found in various art spaces, including major art museums in the country. Prior to completing his master's program at the Design Academy Eindhoven in the Netherlands, Ohali worked as a carpenter and then as an industrial designer.
Another Israeli designer, Peddy Mergui, has created a series of consumer packaging products using the logos of global brands. Milk from Apple, jars of yogurt from Tiffany and chicken eggs from Versace can be seen on display at the Museum of Craft and Design in San Francisco.
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