Video: Fix the score: original bandage ad
2024 Author: Richard Flannagan | [email protected]. Last modified: 2023-12-15 23:55
Everyone dreams of being a winner. And everyone knows that the path to great victories often lies through injury and overcoming oneself. The situation is the same in any sport: in tennis or in football. The original ad reminds that bandages and related products will help to turn the tide of the game and win (including your own pain).
It is unlikely that the authors of this advertising campaign have heard a song about Argentina, Jamaica, pain and five-zero. Nevertheless, they also "rhymed" the account with overcoming pain - however, physical, not mental.
"Winning hurts," says the original ad, and you can't argue with that. Bruises, sprains, torn ligaments and fractures are common in athletes of all ages. Packing of bandages will help to eliminate the consequences: they correct any score, on these posters they literally correct it.
The original ad was created by employees of the Brazilian creative agency JWT.
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