Video: Do not talk! Original beer ad
2023 Author: Richard Flannagan | [email protected]. Last modified: 2023-11-26 05:58
What's on the mind of a sober is on the tongue of a drunk. This proverb, or rather its analogue, was adopted by the staff of the Madrid creative agency JWT when they developed the original advertisement for Corona beer. People who blurted out too much in a drunken conversation, the next morning appear in front of those with whom they drank, with a huge boulder over their shoulders. And, perhaps, nothing can be done to make this mountain fall off your shoulders. Every unfortunate drinker bears a stigma. The slogan of the beer campaign reads: “Drink carefully. Otherwise, you will regret that you blurted out yesterday."
The logic of the campaign is simple: the advertised beer is so tasty and easy to go that there is a high probability of sipping too much. And do something stupid drunk. So, the heroes of the original advertisement appear after yesterday in front of teammates, colleagues and beloved. And now there will be no descent for them.
My tongue is my enemy: loosened - you will not tie it. And why did you need to tell your teammates that you studied ballet as a child? And tell the boss that he is never a charismatic person? And to admit to the girl that, in fact, at first he "fell in love" with her sister ?!
Anything you say under the fly can be used against you, like an original beer ad. If you are afraid that someone will climb into your cozy little locker and take away your beloved skeleton, making it public domain and, so to speak, a visual teaching aid, drink in moderation. Or at least alone.
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