Video: Urban Air - the world's greenest billboards
2024 Author: Richard Flannagan | [email protected]. Last modified: 2023-12-15 23:55
Of course, there is an advertisement that can be safely called a work of art - even among advertisers there are not only masters of their craft, but also real artists. But the American Stephan Glassman fired up the idea to turn into works of art even billboards. Urban air is the first example of this. Nowadays, ordinary advertising posters on big boards do not attract any attention to your product. That is why advertisers have to somehow be creative, turning this medium into something completely unusual, extraordinary. But Los Angeles-based artist Stefan Glassman transformed a billboard into … a miniature park hovering over an expensive road.
Stefan Glassman has long been pondering how to transform billboards along the road into real works of art, and at the same time give them even more useful functionality.
This is how the idea of the Urban Air shields came about, the first example of which recently appeared in the vicinity of Los Angeles.
The Urban Air shield is a massive structure, consisting of a support and a platform that supports it. And on this platform, there is not only a carrier for an advertising poster, but also a large green park.
True, all the green spaces of this park are bamboo - this grass is unpretentious, grows quickly and is not afraid of bad weather, air pollution from car exhaust and other external factors to which other plants may be sensitive.
Stephen Glassman expects that there will be more and more such unusual billboards, combined with parks, every day. After all, this will visually transform the roads, make them greener, and the air in their surroundings - cleaner (bamboo does a very good job of cleaning the air from pollution).
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