Video: E-books as an alternative to cutting down trees: an advertisement for the Libreria Norma store
2024 Author: Richard Flannagan | [email protected]. Last modified: 2023-12-15 23:55
"Cynic, nihilist, appreciate the leaf book!" - it looks like this wonderful palindrome could become a slogan advertising campaign for e-book store Libreria Norma … Recently, a series of funny posters appeared on the world market, calling for the abandonment of printed publications in favor of virtual ones.
Of course, the controversy between traditional book devotees and technological advocates can go on and on. Each side has its own arguments: some argue that the scent of a new book can hardly be compared to anything, others are convinced that electronic devices are much more functional and easier to use. However, there is one more argument in favor of e-books, before which everyone else is powerless: traditional printing is about cutting down trees, and, therefore, harm to the environment.
The Libreria Norma company decided to calculate how many times the most famous books were reprinted in order to clearly show at what cost universal human enlightenment is achieved. The results turned out to be impressive: the leading position was confidently taken by the book of all times and peoples - the Bible (printed 6 billion times), the second place was taken by "The cunning hidalgo Don Quixote of La Mancha" (published more than 450 million times), and the cult parable closes the top three. The Little Princes (reprinted 143 million times).
On funny posters, created by the Colombian advertising agency "DDB", the heroes of the listed works "cut down" trees in the name of more and more copies. Much more practical, according to Libreria Norma, is to use e-books to preserve the natural wealth of the surrounding world.
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