Video: "NOT ART": the laws of the golden ratio from Hadi Alaeddin and Mothanna Hussein
2024 Author: Richard Flannagan | [email protected]. Last modified: 2023-12-15 23:55
Jordanian designers Hadi Alaeddin and Mothanna Hussein, working under the common pseudonym Warsheh, decompose the great masterpieces of world art into their main components, applying (sometimes almost forcibly) to them the law of the golden ratio, in the poster series “NOT ART "(" NOT ART ").
Here, perhaps, for the sake of decency, it is worth recalling that the golden ratio is such a proportional division of a segment or a geometric shape into unequal parts, in which the entire segment refers to the larger part as the larger part itself refers to the smaller one. In other words, a smaller segment relates to a larger one as much as a larger one to everything.
Since ancient times, the principle of the golden ratio has been widely used in painting, sculpture and architecture to build harmonious compositions. Researchers find it in everything from the Egyptian pyramids to the "Battleship Potemkin" (which, however, Sergei Eisenstein built in this way quite deliberately). Keep in mind, however, that in many cases the ubiquitous Golden Ratio can be the result of fit, miscalculation, or coincidence.
Actually, the designers of Warsheh do not pretend to be scientific or artistic (with a capital letter and enthusiastic aspiration) value of their "research".
“We don't know at all about these paintings,” they honestly admit, “we even used a Google image search to find out their names. We thought that we probably need to apologize to everyone who thinks that we are doing something wrong, but then we decided that those who think about it at all are wrong."
Such an active, unpretentious attitude towards the beloved business cannot but rejoice the soul. “We are designers, not artists, and we are proud of that. The difference is that sometimes we gladly admit that we worked on something just like that, for our pleasure, and do not try to proclaim deep meanings and hidden philosophy - it is not artists who add fuel to the fire of humanitarian discourse. “Sometimes we make posters just because they look cool. And sometimes it turns out that these posters - the way we came up with them - like a bunch of people. People to whom we are very grateful."
For comparison, a medley of classical painting and pop art by Marco Battaglini with a deep philosophical meaning.
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