Video: Lifebuoy: Creative Posters for the Red Cross
2024 Author: Richard Flannagan | [email protected]. Last modified: 2023-12-15 23:55
Advertising posters for the Red Cross Society are a creative mix of drawing and photography. Yes, the idea that someone needs a roof over their heads and someone drowns without a life buoy is not new. However, the string from the poster reaches the edge of the picture every time, as if it were tied to a coin in hand. It is worth letting go of the money - and the roof will be on the house, and the drowning man will reach the life buoy. The Red Cross Society encourages donating coins and becoming the hand of God that can help these people and others.
The original advertisement for the Red Cross Society was invented and implemented by the Paraguayan agency ONIRIA / TBWA.
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