Video: The history of the famous porter: how Arthur Guinness rented a brewery for 9 thousand years
2024 Author: Richard Flannagan | [email protected]. Last modified: 2023-12-15 23:55
Irish beer Guinness famous all over the world. The intoxicated drink was released over 250 years ago. The Irish respect and appreciate this kind of beer so much that they call it Guinness (with a capital letter). It all began with the fact that Arthur Guinness rented a brewery for a period of 9 thousand years.
The founder of the brewery Arthur Guinness was born in 1725 in the small village of Selbridge in Ireland. His father Richard served as estate manager for Archbishop Arthur Price. When Arthur Guinness grew up, he began to help his father with small errands, and also began to brew ale and beer with him in the basement of the house. After the archbishop passed away, he bequeathed to father and son 100 pounds each, which was equivalent to four years' wages.
In 1756, Arthur Guinness improved as a brewer, making beer for his stepmother's hotel guests. Three years later, he moved to Dublin and invested £ 100 bequeathed by the archbishop to rent the St. James's Gate as a down payment. On the last day of December 1759, Arthur Guinness struck a fantastic deal with the owner of the brewery, persuading him to sign a lease for £ 45 a month for 9 thousand years! And even 258 years later, Guinness continues to pay £ 45 monthly rent.
In the 18th century, whiskey and gin were commonly available alcoholic beverages in Ireland. Arthur Guinness believed that they were detrimental to the lower classes, and therefore set out to make a high quality drink at an affordable price. This is how the famous black porter with its characteristic creamy foam came into being. Its hallmark beer has long been the burnt aroma that comes from the addition of roasted barley.
In just a few years, Arthur Guinness revolutionized the brewing industry and pushed all imported beer out of the Irish market. Moreover, Guinness began to be in demand in England as well.
Arthur Guinness died in 1803 at the age of 78. The brewer left his family £ 25,000 (about £ 856,000 in today's money). The father's business was taken over by three sons of 10 surviving children (Guinness had 21 in total) - Arthur II, Benjamin and William Lannel. They not only preserved the wealth of their father, but also multiplied it at times.
By 1838, the Guinness Brewery St. James's Gate Brewery became the largest in Ireland, and by 1914 - the largest in the world. In addition to managing the company, the sons have achieved considerable success in other fields. Arthur II was Governor of the Bank of Ireland, President of the Dublin Chamber of Commerce. Benjamin was elected mayor of the capital.
The following representatives of the Guinness dynasty made every effort to make the company grow and grow rich. The Guinness brand continues to produce one of the highest quality hop drinks in the world today.
Advertising campaigns at Guinness have always been developed responsibly. The 250th anniversary of the brand was marked by original advertising, in which whole continents loomed out of glasses of beer.
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