A small black dress as a shot in the temple: Wallis advertising for women
A small black dress as a shot in the temple: Wallis advertising for women

Video: A small black dress as a shot in the temple: Wallis advertising for women

Video: A small black dress as a shot in the temple: Wallis advertising for women
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Wallis Dressed to Kill Advertising Campaign
Wallis Dressed to Kill Advertising Campaign

Beauty will save the world, but … it will destroy some men! I just want to paraphrase Dostoevsky, looking at the series advertising posters of the famous British company Wallis … Models in the outfits of this brand in the truest sense of the word look dizzying. Looking after the passing beauty, men immediately lose their heads, striving not only to break their necks, but even get serious injury.

Wallis Dressed to Kill Advertising Campaign
Wallis Dressed to Kill Advertising Campaign

The name of the advertising campaign speaks for itself. "Dressed to Kill" leaves no chance to remain indifferent to charming models. And right there in my head the enthusiastic comments of my acquaintances rush: “You hit me on the spot”, “You look stunning”, or even completely “You killed me with this outfit!”. It seems that the authors of the advertising project decided to show in practice what a stunning effect a little black dress or a tight-fitting light sundress can have.

Wallis Dressed to Kill Advertising Campaign
Wallis Dressed to Kill Advertising Campaign

The pictures were taken in 1998, but even today they are perceived as quite relevant, given the love of modern designers for retro photography. It seems that the secret to the success of the advertising campaign is simple: the British company Wallis has been dressing women in classic outfits for many years, admiring the charm of the fair sex. But the style, as taught by Coco Chanel, never goes out of style. By the way, another funny PR project can teach girls how to love your body. Creative advertising from Zig Toronto agency may well be the first step on the road to success!

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