Vincent van Gogh and advertising - two things joint

2024 Author: Richard Flannagan | [email protected]. Last modified: 2023-12-15 23:55

Vincent van gogh - not the person about whom you need to talk about something on Culturology. Ru: whoever does not yet know the works of the great Dutch artist, it is high time to get to know them. The immense popularity of Van Gogh and his paintings in Europe led to a somewhat unexpected consequence: they became excellent material for creative advertising … We have collected it in our today's review.

If the picture spoke

This ad of the famous Museum of Art in Sao Paulo, Brazil, the picture says: "". Great ad with deeply felt text and strong slogan; authors - DDB Brazil.

Trivial reasons

On American soda ads Mountain dew in the manner already described in our review of the advertisement based on the painting by Edvard Munch "The Scream", a simple explanation of Van Gogh's self-portrait is given. It is known that in this self-portrait the artist is deprived of an ear - either cut off on his own, in a fit of madness, or damaged in a fight with Gauguin. According to the creative agency Graffiti bbdo from Romania, the artist just banged his head on the steps while riding a skateboard. Say "Urbanize the culture"? Rather, moron.

For schizophrenia

Many dozens of psychoanalysts broke their spears, trying to understand what disease he was suffering from, no doubt the mentally ill Vincent van Gogh … They talk about "diffuse meningo-encephalitis", constitutional psychopathy, and - about classical schizophrenia. It is the drugs for schizophrenia that the agency's print advertises TBWA from Helsinki, depicting a cheerful and healthy Van Gogh as opposed to the real, sullen and evil. Yes, if Vincent Van Gogh was a kind-hearted, sweetheart and mentally healthy person, his paintings would be completely different, or even did not appear at all. But the artist himself would be happier. What's more important? Decide for yourself.

Elephants are artists too

This ad for a zoo in Perth, Australia does not attempt to delve into the mystery of Vincent Van Gogh's illness. An elephant, like a great artist, devoid of an ear is just an allegory of the fact that elephants in this zoo do paint with a brush. By the way, their style sometimes resembles post-impressionism.

Car flowers

"Every part is a masterpiece" is the slogan of this Lexus ad that creatively transformed painting by Vincent Van Gogh "Sunflowers" … The authors are the creative agency Saatchi from Singapore.

Flood

"Look at New York before it's too late," the Travelart travel agency convinces in this ad. Although the original painting by Van Gogh "Starry Night" depicted clearly not New York, it is stored in this American metropolis, in the Museum of Modern Art. What specifically threatens New York? Agency Draftfcb from Romania clearly looked into the secret maps of the KGB, on which there is no America.

Primitive portrait

Recognizable rework self-portrait of Van Gogh looks like it was worked on by some crazy Cubists, or even the great and terrible Andy Warhol. She advertises for Skenpoint Printing House in Macedonia.

Flawed cup

This beautifully laconic advertisement belongs to the cafe at Vincent Van Gogh Museumlocated in Amsterdam. Looking at a cup of aromatic coffee, you do not immediately notice that its handle is broken off. This advertisement can become a reason to think about genius and madness, about chaos and order, about the tragedy of fate and creativity of Van Gogh … In general, this cup is not an emblem or allegory, as is almost always the case in advertising, but a full-fledged and complex symbol. Perhaps the best work in our review.

Squeeze out Van Gogh drop by drop

Indonesian Art Gallery Advertising Slogan Soka - "For artists who want to be themselves." On the poster, we see a painter who literally squeezes out Van Goghto find your own artistic world and style. A worthy thought, although the execution is not perfect.

Literally

A poster advertising the Louvre's official website is self-portrait of Vincent Van Goghexecuted in the manner ASCII-art - from letters and numbers. Thus, advertising creators - agency AMO Communications from Mumbai - hint that digital paintings are no less recognizable than real paintings. This is indisputable: otherwise how would we, most of whom have not seen a single painting of Van Gogh in person, know about the great Dutch post-impressionist?