Video: The book is fraught with many miracles! Penguin Book Publishing Advertisement
2024 Author: Richard Flannagan | [email protected]. Last modified: 2023-12-15 23:55
Books only superficially may seem similar to each other. Each of them hides its own unique world, which the book publisher invites to look into. Penguin … Using its logo as an example, the company clearly demonstrates that despite its seventy-seven-year history, its products are still interesting and modern.
The first books from the publisher Penguin (Penguin) were published as an alternative to expensive collector's editions in 1935. Paperbacks, handy typefaces and only 6p have become incredibly popular. In the first year alone, more than 3 million copies were sold. Prior to that, it was believed that the pocket format is suitable only for frivolous, low-quality literature. Therefore, the circulation of such books was minimal. But Penguin (Penguin) managed to dispel this myth and publish classics and modern literature in a format convenient for the reader.
Today Penguin (Penguin) is going through hard times. According to official data, the management of the publishing house is negotiating a merger with another large publishing house - Random House. According to experts' forecasts, after a successful transaction, the new "book giant" will be able to control about a quarter of the book market in the United States and Great Britain, in particular by controlling the lion's share of the e-book market.
Even the symbol of the company has "modernized": the first penguin was created by 21-year-old designer Edward Young (Edvard young) in 1935, the amazing penguins from a new ad were created in Malaysia by Young & Rubicam in 2012.
The publisher is ready to change in the name of its customers, so the slogan of the new advertising campaign from Penguin (Penguin) - "Books for every taste" ("Books for Every Interest").
The changes are undoubtedly justified, because according to 2010 statistics, on average, there are 2, 68 books per 1 American, including children who cannot read. Thus, in the United States alone, about 828 million books (regular and electronic) were sold. This means that the book industry in America and Europe, even according to the most skeptical forecasts, will keep afloat for a long time, and books with penguins on the covers will delight readers and change with them.
Advertising campaigns are carried out not only by overseas book publishers, we have already talked about the provocative advertising of the Russian publishing house Eksmo with the participation of domestic media stars Ksenia Sobchak, Olga Shelest, Anton Komolov, Artemy Troitsky and Ilya Lagutenko.
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