Video: Words create worlds: Czech book advertising
2024 Author: Richard Flannagan | [email protected]. Last modified: 2023-12-15 23:55
The slogan of the Czech store "Anagram" is "Words create worlds". This book advertisement refers us to the biblical phrase: "In the beginning was the Word … and the Word was God." Based on it, Nikolai Gumilev talked about the young universe: "The sun was stopped with a word, with a word they destroyed cities." Belief in the magical power of the word is reflected in prayers, conspiracies, curses - which one is more to your liking.
Each of us has a special word that holds his universe. How your world will be depends on how you use your words. The manner of speaking obscenities generates one universe, the abuse of diminutive vocabulary - another. Interest in alternative universes, created according to the laws of different genres and in a certain author's style, gives you a chance to visit different worlds at least every day, expanding your own experience to the utmost.
“In the evenings, I started to think that something colored was coming out of the white page. Looking closely, squinting, I was convinced that this is a picture. Moreover, this picture is not flat, but three-dimensional. It’s like a box, and you can see through the lines in it: the light is on and the very figures that are described in the novel are moving in it”.
I don’t know if the authors of the book advertisements - employees of the creative agency “Kaspen” - have read Mikhail Bulgakov, cited above, but the essence remains the same: an ideal converter can turn, so to speak, 2D to 3D - the reader's imagination. It is a sin not to use such a powerful resource for travel in space and time.
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