A book feast for the whole world: advertising the fair in Porto Alegre
A book feast for the whole world: advertising the fair in Porto Alegre

Video: A book feast for the whole world: advertising the fair in Porto Alegre

Video: A book feast for the whole world: advertising the fair in Porto Alegre
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A book feast for the whole world: advertising the fair in Porto Alegre
A book feast for the whole world: advertising the fair in Porto Alegre

For some, the book is a feast for the spirit, and for others, a feast for the belly. It is about others that a funny advertisement for the fair, which has been held since 1955 and annually attracts 2 million visitors, tells. Creative posters call for donating books to those who truly love them (but not in the culinary sense): “Feed the culture, don't feed the moths”. Meanwhile, insects sincerely love fine literature: at a picnic they will overpower larger volumes, and for a date by candlelight they will choose something of a small format.

Date by candlelight: advertising the fair in Porto Alegre
Date by candlelight: advertising the fair in Porto Alegre

A funny ad for the fair, offering to feed only bookworms and not other insects, was created by the creative agency Grupo Bandeirantes de Comunicacao.

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