Video: The backbone of the feast: a funny wine advertisement
2024 Author: Richard Flannagan | [email protected]. Last modified: 2023-12-15 23:55
"I'll bury a grape seed in the warm earth," and from a twig I will make a fish, a pig and a bull. Nothing should be lost. The original move for advertising wine "Miguel Torres" was found by Spanish creatives. No meal, whatever the main course: beef, pork or fish, will be complete without wine. Wine is the backbone of every festive meal. Here is a vine branch from the advertisers of the Tandem Campmany Guasch DDB agency and turned into a skeleton of a bull, a pig and a fish.
The starting point from which the work on the advertising of Miguel Torres wine began was the Gran Sangre de Toro variety. The name of the dark and thick as blood drink would be nice to beat, the authors of the campaign decided. They have hardly read Mikhail Bulgakov, but the "bull's blood" on their posters also "has long gone into the ground. And where it was spilled, grapes are already growing."
For the posters of "Bull's Blood" they drew a plant bull from a vine. The play on words is aggravated by the fact that, in essence, the "Toro" in the name only means that the drink was produced in the wine region of the same name in Spain.
Further, by analogy with the "grape bull", resourceful employees of the agency "Tandem Campmany Guasch DDB" depicted in the original wine advertisement a fish and a pig - also from grapevine.
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