Video: Comfortable stops from ABSOLUT vodka
2024 Author: Richard Flannagan | [email protected]. Last modified: 2023-12-15 23:55
Vodka ABSOLUT refers to premium drinks. That is, its main consumers are more or less wealthy people accustomed to convenience and comfort. This is underscored by a new advertising campaign from ABSOLUT called "DRINKS", which popularizes cocktails based on this vodka through unusual public transport stops.
In general, public transport stops should be as ergonomic as possible, but not necessarily comfortable. On the other hand, ABSOLUT ordered three deliberately comfortable stops for the city of Chicago, with nineteenth and twentieth century chairs installed at these stops. Rather, in those styles that at the time were considered a sign of chic and comfort. These stops from ABSOLUT are designed to popularize cocktails based on this vodka. Each of them is dedicated to one of the drinks. It depicts the cocktail itself and describes in detail the method of its preparation.
And so that the stops would bring pleasant moments not only to lovers of alcoholic beverages, they also depict spectacular girls: actresses Zooey Deschanel, Kate Beckinsale and Ali Larter. Of course, public transport stops are difficult to perceive as objects of art. But the creativity of the artist Mark Reigelman and the ads from ABSOLUT vodka destroy this stereotype of ours.
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