Video: Natural advertising
2024 Author: Richard Flannagan | [email protected]. Last modified: 2023-12-15 23:55
Not all of us are well aware of the methods of advertising, but it is advertising that plays a huge role in our life. And of course, we are not only talking about commercials playing on TV and slogans that can be heard on the radio. Don't forget about posters, for example.
It is in this area that designers and planners can show their talent. And we can only applaud some of their ideas, and it doesn't matter what they advertised. Much more important is how it was done. In this case, the famous advertising agency Léo Burnett was supposed to advertise Koleston hair color cream, but how can this be done without the banality? The designers had such an idea - to create a "full of holes" poster, and the hair was just made with this "hole". I guess the idea immediately becomes clear? In order to reflect the good quality of the product, the designers used nothing more than nature - the hair will not only shine, but shine! After all, behind the poster there is a lake that sparkles with golden light in sunny weather.
What happens to hair color during sunset, you can guess - really beauty. But excuse me, no dye will make your hair as bright as the sunset … In the dark of the night, the hair simply becomes a dark shade, but you can see it with the help of lighting - without it we would not have seen the poster itself. In a word, you can advertise products in many different ways and ways, there is nature around us, and its gifts can be used in such an unobtrusive way.
Idea by Léo Burnett
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