Video: Hide matches from hedgehogs: original firefighting posters
2024 Author: Richard Flannagan | [email protected]. Last modified: 2023-12-15 23:55
In the summer heat, forest fires often flare up, which destroy all living things. Therefore, it will never be superfluous to remind about the danger of fire, and even in its original form. South African firefighting posters showcase new species of animals - the arsonist hedgehog and the fire monkey - and remind that flames are not only destroying trees.
On the laconic posters of the Cape Town production, unusual animals are drawn: instead of wool or needles, matches grow from their bodies. Here is a real symbol for the Year of the Fire Monkey! But, of course, this is not the point.
The caption under the green ad reminds of the threat looming over the cute animals. How many hedgehogs and monkeys died in the fire due to human fault? They simply cannot be counted! “Wildfires burn more than trees,” read the firefighting posters.
Although the news usually reports precisely on hectares of dead vegetation, it is better to portray animals on fire-prevention posters: the viewer will rather regret them. Created creative posters in the South African branch of the agency "Saatchi & Saatchi".
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