Video: Book Forest and Magazine Sea: Creative Advertising for Bookmark Stickers
2024 Author: Richard Flannagan | [email protected]. Last modified: 2023-12-15 23:55
Halfway through the working day, I found myself in a gloomy forest. A forest of books to navigate is a familiar picture for both the student and the office worker. Creative advertising depicts mountains of disordered information, although, sorry, there are not enough mountains here: there is only a stormy sea, a dense forest and a city where you can get lost.
During his life, a person can read a whole sea of books. But, alas, the information he gets from various publications often sinks into the water. So, special stickers-bookmarks will by no means interfere with navigating the ocean of other people's thoughts, creative advertising reminds.
The slogan of creative advertising is “Find your way”. In a real forest, the heroes of fairy tales left notches in the trees or threw stones on the road in order to return home safely. In the informational more often, such identification marks can serve as bookmarks-stickers, which will not fall out of the book without permission, like ordinary strips of paper.
A funny book advertisement was invented by employees of the Singapore branch of the creative agency "DDB".
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