Video: Characters for exchange. Creative advertising print rebuses for Colsubsidio Book Exchange
2024 Author: Richard Flannagan | [email protected]. Last modified: 2023-12-15 23:55
"You will come with one story, you will leave with another." Under such an intriguing slogan, a bookstore operates in Colombia, it is also an exchange, Colsubsidio Book Exchange … An original and very clever advertisement of the same name - Come with a story and leave with another - developed for this company in the agency Lowe / ssp3 … The result was not just posters for outdoor advertising, but minimalist prints-puzzles. Why puzzles, you ask? And take a closer look at how many characters from famous books can be found on these prints? In children's educational books, magazines and textbooks, interesting games for ingenuity are often printed, such as a picture, on which you need to find a certain number of cats, mice, birds, inscribed in the picture so that you cannot find it. This idea formed the basis for a series of advertising posters for the Colsubsidio Book Exchange. With a quick glance at the illustration, everyone will see Little Red Riding Hood, Snow White, and the wizard boy Harry Potter. But another character lurked inside, in no way connected with the previous one. Unless their books came off the assembly line of one printing house.
So, the print with Little Red Riding Hood hides the image of Moby Dick, Snow White - the famous detective Sherlock Holmes, and Harry Potter masterfully hides the Trojan horse. Two characters on one poster, brought one book - get another - this is how Colombia stimulates the desire of the younger generation to read good kind books.
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