Video: Cultural exchange: ironic foreign advertising
2024 Author: Richard Flannagan | [email protected]. Last modified: 2023-12-15 23:55
Remember the funny poem "Confusion" by Korney Ivanovich Chukovsky? “Kittens meowed:“We are tired of meowing! We want to grunt like pigs! " The authors of funny foreign advertisements offer to carry out the same kind of cultural exchange. On ironic posters, animals change their habitat. How can a bird live under water and a fish in the fresh air? Foreign advertising is silent about this.
Do you feel like a fish in water in any sphere? Or were they born to her like a bird to fly? And how little to change the "habitat" and radically broaden your horizons? Cultural exchange to help you! True, the heroes of the creative posters dedicated to this wonderful undertaking look a little puzzled. And all because advertisers from the Brazilian branch of DDB agency made fun of them. Of course, for the sake of self-interest and the will of the customer - "CI Exchange Programs".
Okay, the bird and the bat in foreign advertising have changed positions - and then the world has turned upside down for them. But how can a bird breathe under water and how can a fish stay on the fly? It is unlikely that cultural exchange will develop gills in birds and lungs in fish. Even a monkey, for which the ancestor of Homo sapiens, is also scratching its head: what should she do underground? Non-standard advertising says nothing about this.
It's good that people are not animals, and it is much easier for them to adapt. “A scoundrel man gets used to everything,” said Marmeladov from Crime and Punishment. And he also learns quickly and manages not only not to panic, but also to get pleasure from the process of cultural exchange.
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