Video: Insurance is a cure for twists and turns: the original Swiss ad
2024 Author: Richard Flannagan | [email protected]. Last modified: 2024-01-10 02:10
The drama of life is continually complicated by ups and downs. To soften the blows of fate and smooth out its sharp turns is offered by the advertising of the insurance company. Authors of creative posters have built sentences where the first part unexpectedly turns into its own opposite. Vivid illustrations of life's ups and downs contrast with modest gray posters: "For me everything went wrong", "I love working with you is impossible", "I love my house now belongs to my ex-wife", "You are the only one I love a man."
An original ad about the twists and turns of fate and odd syntax was created by the Swiss creative agency Spillmann / Felser / Leo Burnett (Zurich).
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