Video: Ahead of the Olympics! Get ahead of the Games awareness campaign
2024 Author: Richard Flannagan | [email protected]. Last modified: 2023-12-15 23:55
Less than half a year left until 2012 Summer Olympics … Hundreds of thousands of people from all over the world are already thinking about how they will get to London, where they will live there, on what to move around the city, etc. It is these questions that are devoted to Get ahead of the Games awareness campaign.
This rabbit Olympics in Great Britain was attended by only a few hundred people from other countries. But for the 2012 Summer Olympics in London, hundreds of thousands, if not millions, of guests from all over the world will come. And all of them need to tell in detail about what the British capital is, how you can move around it, what problems may arise in this regard. To inform the public about these issues, M + C Saatchi has developed an advertising campaign, commissioned by the city authorities, called Get ahead of the Games.
This campaign is complex. It includes, for example, several sites on which future guests of the Olympic and Paralympic Games can get all kinds of advice on how to get to London, how to get out of there, how to get around the city and between settlements, how to visit the main sights of Great Britain. etc.
As part of the Get ahead of the Games information campaign, the resources of the British railways, bus companies, taxi services, the authorities of London and the country, the municipal departments of transport and tourism, as well as, in fact, the Olympic Games, are combined.
As planned by the developers of Get ahead of the Games, the future guests of the Olympics and Paralympics should already take care of obtaining the information they need in August. And now they can easily get it from anywhere in the world.
The visual symbols of the Get ahead of the Games campaign are athletes in gear trying to take advantage of London's transport infrastructure in such an unusual way.
Moreover, the Get ahead of the Games campaign is designed not only for guests of London, but also for residents of the British capital, who will also face difficulties when moving around the city when hundreds of thousands of Olympics fans suddenly come to it.
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