Video: "M" for spider? McDonald's creative advertising
2024 Author: Richard Flannagan | [email protected]. Last modified: 2023-12-15 23:55
Where has the symbolism of perhaps the most famous fast food restaurant chain not yet penetrated? In the new creative McDonald's ad, the letters "M" are stylized to look like spiders, then they bite into the wings of a bat. The logo attack means the company is saying hello to its favorite movie characters. And the toys included in the Happy Meal set will be associated with two men: Batman and Spiderman, McDonald's advertising promises.
Contrasting black and yellow posters for the original McDonald's ad were prepared by the Indian creative agency Leo Burnett.
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