Video: "The snakes are attacking Copenhagen!" or creative advertising from Denmark
2024 Author: Richard Flannagan | [email protected]. Last modified: 2023-12-15 23:55
Although we quite often touch on the topic of furniture and modern technology, cars, architecture and utensils, this is not all that relates to design. It is simply impossible not to talk about some ideas, although this does not belong to any of the listed categories.
How to make the streets of our city brighter? Oh, we have repeatedly mentioned that designers are trying as best they can - here and there are daredevils who put forward their sometimes crazy ideas. Not everyone takes root, which is obvious, however, for creativity, for clever thoughts, we can applaud them. It's time to get used to the fact that some of the things that designers invented scare us. And this one is no exception. Who among us, walking down the street, expects to see how a huge snake literally "envelops" the bus? Perhaps no one, because although we believe in the existence of dinosaurs, this does not mean that we will believe that giant reptiles can now attack our civilized life. In fact, this is just a great example of a successful advertising move.
In this way, the residents of the city of Copenhagen were lucky, for whom this copy of the advertisement was created. The bus advertises a zoo located in the capital of Denmark in such an unobtrusive way. It is difficult to say whether they were lucky or not, because when you see such a bus from afar, you can get scared. Although it must be admitted that, despite the excellent work of the artists, the apparent three-dimensionality of the picture remains only an optical illusion. Fortunately:) But at first we think that the snake is real and is about to eat the vehicle with giblets … A similar idea came to the mind of the Danish advertising agency Bates Y & R.
Advertising Agency: Bates Y & R, Copenhagen, Denmark Artistic Director: Ib Borup Creative Lead Artist: Peder Schack
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