Video: Comparison: an original ad for a construction company
2024 Author: Richard Flannagan | [email protected]. Last modified: 2023-12-15 23:55
Comparisons are different, but all the same, it immediately comes to mind: "There is an elder in the garden, but there is an uncle in Kiev." The original advertisement for a construction company also does not hesitate to parallelism. It is contained not only in the slogan (“We connect airplanes to the ground, and people to the sky”), but also in visual images. The road, which tapers towards the horizon, has the same shape as the skyscraper seen from the ground.
True, on the second poster, the authors dispensed with visual rhymes, except that on both parts of the picture we see elongated buildings that crash into the sky. “We're building airports for cities - and cities for airports,” the original ad proudly announces.
We came up with an original advertisement in the Turkish creative agency "THE" (Istanbul).
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