Video: Submarine surfaced in Milan original insurance company publicity stunt
2024 Author: Richard Flannagan | [email protected]. Last modified: 2024-01-10 02:10
If he knew where he fell, he would spread the straws. Who among us in our hearts did not utter such a phrase after another trouble? Accidents, accidents - dangers lurk everywhere. Nobody knows what will happen in the next minute, because the news about the emergency comes every day from different parts of the planet. Either a meteorite will fall, then an abnormal winter will come ahead of time, then a submarine will surface in the middle of the city … Do not believe me? And the inhabitants of Milan recently witnessed a similar tragedy …
Residents of Milan saw the wreckage of the boat on one of the central streets. You could not believe your own eyes, but the cracked asphalt clearly indicated that a tragedy had occurred here. And one of the cars, as luck would have it, was at the very epicenter of the incident. Ambulances stood around, firemen fussed about, surviving sailors came to their senses. Truly a scene from an action or science fiction movie.
Taking a closer look, one could understand what actually happened: the large-scale performance turned out to be a gorgeous publicity stunt staged by the M&C Saatchi agency (by the way, we have repeatedly written about the information campaigns organized by M&C Saatchi on the Cultrologiya. Ru website). This time advertisers urged to take care of themselves and use the services of the insurance company Europ Assistance Italia. Advertising campaign under the slogan "Anything can happen - insure yourself for all occasions!" caused a real sensation among the residents of the city, and photos of the submarine with the license plate # L1F3 quickly scattered on the Internet. Now the social network Instagram and the site YouTube are literally teeming with publications on this topic.
Recommended:
Free houses in Italy: a publicity stunt or a dream that could come true?
In a paradise on earth, on the island of Sicily, free houses are handed out to everyone - this sounds at least incredible! But in reality it is: in the small Sicilian town of Gangi, about 100 km southeast of Palermo, empty houses can be purchased for as little as 1 euro
My home is my iceberg: an unusual advertisement for an insurance company
One of the three key tasks for every person is to build a house. Its foundation is as important and large as the underwater part of an iceberg. Stop, what kind of foundation are we talking about - is it not about concrete? Of course not. The creators of the advertisement for the insurance company decided to depict everything that makes up the underwater part of the house-iceberg. The time spent on earning money for "your fortress" (or its mobile version - "vehicle") is measured by food, drinks, appliances, furniture
For whom the bell was silent: 7 major disasters in the USSR that did not receive publicity
Many events that took place in the Soviet Union were not subject to wide publicity. For the Western media, a picture of an almost ideal socio-political structure in a single country was drawn. However, from time to time there were such disasters that it was simply impossible to completely hide. But even in this case, the information was presented in a very metered manner, and the scale of the consequences was frankly underestimated
What do the spouses of famous people look like who do not strive for publicity
While they are conquering world heights and, in passing, also other people's hearts, someone must provide them with a reliable rear, raise children and wait for them from a tour or filming. Often, it is the second halves of the stars that have to sacrifice their self-realization for the sake of a spouse's career. Who are they "non-star" spouses of foreign and domestic stars?
Insurance is a cure for twists and turns: the original Swiss ad
The drama of life is continually complicated by ups and downs. To soften the blows of fate and smooth out its sharp turns is offered by the advertising of the insurance company. Authors of creative posters have built sentences where the first part unexpectedly turns into its own opposite. Vivid illustrations of life's ups and downs contrast with modest gray posters: “For me, everything went wrong”, “I love working with you is impossible”, “I love my house now belongs to my ex-wife”, “You are the only one I am