Video: My home is my iceberg: an unusual advertisement for an insurance company
2024 Author: Richard Flannagan | [email protected]. Last modified: 2023-12-15 23:55
One of the three key tasks for every person is to build a house. Its foundation is as important and large as the underwater part of an iceberg. Stop, what kind of foundation are we talking about - is it not about concrete? Of course not. The creators of the advertisement for the insurance company decided to depict everything that makes up the underwater part of the house-iceberg. The time spent on earning money for “your fortress” (or its mobile version - “vehicle”) is measured by food, drinks, appliances, furniture.
The housing problem is great and terrible, but it is based on smaller questions. Only accumulating daily, little things over time form a huge snow (and in this case, ice) lump, which sooner or later acquires a cute summit in the form of a house or a car. All this together offers to protect against adventures in the ocean of life creative advertising of the insurance company.
An unusual advertisement for an insurance company reads: “We know how much you've worked for this. Now protect it with HSBC insurance. The idea of the campaign was brought to life by the staff of the Brazilian creative agency JWT.
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