Video: Advertising campaign aimed at ending traffic violence
2024 Author: Richard Flannagan | [email protected]. Last modified: 2023-12-15 23:55
Thousands of people die on the roads every year. Thousands remain disabled for the rest of their lives after accidents. Moreover, all drivers are well aware of the degree of responsibility entrusted to them, but, nevertheless, many of them sit on the steering wheel drunk or simply exceed the speed, hoping for "maybe". In order to maximize the attention of drivers and pedestrians to the problem of the increased accident rate on the roads, social services periodically release thematic advertising campaigns. One of them was an advertisement from the Brazilian company “
Terremoto Propaganda.
The pictures show the moments of the fight. At the same time, decorative cars are painted on the victim's face and on the beating fist. With such a simple trick, the designers were able to show that a collision of cars is sometimes no less painful than a banal fight in which the one with a stronger fist wins.
In a situation on the road, the winner is usually the owner of a better car, equipped with airbags and a sturdy bumper. As for the pedestrian, he is often unarmed in front of a piece of metal rushing at a breakneck speed.
Excess weight also destroys people. Moreover, he does it so imperceptibly that no one, as a rule, notices how he turns from a slender and fit person into a person with shortness of breath, overgrown with fat. Acerca and Giovanni + Draf FCB successfully beat this problem in their advertising campaign "Mini Me".
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